When we perceive a visual object, we implicitly or explicitly associate it with an object category we know. Previous research has shown that the visual system can use local, informative image fragments of a given object, rather than the whole object, to classify it into a familiar category. How we acquire informative fragments has remained unclear, in part because of the difficulty of experimentally creating unfamiliar categories that are also naturalistic and not based on imposed rules. Here we show that human observers acquire informative fragments during the initial learning of unfamiliar categories. We created new, but naturalistic, classes of visual objects using a novel 'virtual phylogenesis' (VP) algorithm that simulates key aspects of how biological categories evolve. Subjects were trained to distinguish two of these classes using randomly drawn whole exemplar objects, not fragments. We hypothesized that if the visual system learns informative object fragments during category learning, then subjects must be able to perform the newly learned categorization using only the fragments as opposed to whole objects. We found that subjects were able to successfully perform the classification task using each of the informative fragments by itself, indicating that the visual system learns the fragments even when the task does not explicitly require fragment learning. Subjects performed at chance levels using comparable, but uninformative, fragments. Our results not only reveal that novel categories can be learned by discovering informative fragments, but also introduce and illustrate the use of VP as a versatile tool for category learning research.